Essentials of Health Care Marketing, Third Edition

Essentials of Health Care Marketing, Third Edition
Eric N. Berkowitz (Author)
(6)

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Health Care Administration

The Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet The Demands Of This Dynamic Market. Essentials Of Health Care Marketing, Third Edition Will Provide Your Students With A Foundational Knowledge Of The Principles Of Marketing And Their Particular Application In Health Care. Moreover, The Text Offers A Perspective On How These Principles Must Shift In Response To The Changing Environmental Forces That Are Unique To This Market. The Text Is A Complete Curriculum Of Marketing Management Tools And Techniques And Is Ideal For Graduate Courses, Though Advanced Undergraduates Can Readily Grasp The Level Of Presentation. Key Features: · Filled With Examples From A Wide Array Of Health Care Providers, Health Systems, Hmos, Physician-Hospital Organizations, And More. · Covers Fundamental Topics Such As Market Research, Strategy, And The Strategic Marketing Process. · Chapters Include Learning Objectives, Key Terms, And Chapter Problems For Discussion. · Accompanied By Downloadable Instructor S Manual And Powerpoint Slides To Facilitate Course Instruction.

• Rank: #40375 in Books
• Published on: 2010-09-10
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x 1.18" w x 6.89" l, 1.32 pounds
• Binding: Paperback
• 450 pages

Description #1 by OmgTextbooks.com:

Essentials of Health Care Marketingby Eric N. BerkowitzUS 2nd EditionIf your class is using the 3rd edition, please consider the following:The content of the 2nd edition is nearly identical to Essentials of Health Care Marketing 3rd edition.The only major difference is the cover and price!!!Publishers constantly come out with newer editions to make more money, giving them reason to charge $100 + for a book. The thing is, they don't really change much with a newer edition other than changing the cover and adding some case studies.You will save a big chunk of $$ by purchasing this previous edition.Previously owned textbook that is in good shape.Orders are always shipped within 24 business hours of payment.

Description #2 by Alibris:

Description #3 by Alibris: